Over 70 attendees and a TV crew listened in at the morning session put on by PR firm Hill & Knowlton, as Frank Arrigo from Microsoft, Mark Jones from IDG Communications and Andrew Kirk from Hill & Knowlton joined Mick for close to 70 minutes as they discussed the issues and the facts surrounding blogging today.

The H&K press release for the event can be found here.

As mentioned, the panel was also filmed and it will be broadcast in Australia on Aurora TV's "Business Technology Review" (every Sunday, 9-10am, plus repeats) on March 27. Aurora can be found on Foxtel, channel 183.