I was interviewed the other week by Erin Biba for an article on blogging in business for the Sydney Morning Herald which came out today. Erin heavily mentions Robert Scoble and she also spoke to two of my good blogging friends, Trevor Cook and Richard Giles.
I get a lot of quotes in this article…here are a few of the good ones:
The online world has become a breeding ground of text-based conversation. Conversation is a key term when determining why the blog has attracted companies and consumers alike. It also differentiates the corporate blog from traditional marketing. “People no longer want to just be told things,” Stanic says.
“In that 18-to-34 market, brand affinity might be a closer concept (than brand loyalty),” Stanic says. The company blog helps create the belief that “I see that I am aligned with this particular brand in the way they think and the way they talk.”
Gen Y is also made up of early adopters - people who choose products long before the rest of the world is on to them. “They have quite a bit of spending power and they’re not thinking about the consequences [of their purchases],” Stanic says. “It’s about me, me, me, me, me. I couldn’t care less when an advertiser wants to talk to me. I’m working on my schedule, not anyone else’s.”
Business blogging is certainly starting to pick up around the world, and it hopefully won’t be to long before the Australian business and marketing community gets behind the whole idea…and if they need any help, they know just who to see…Principius :)